Why your web content must adapt
By Callum Smith:https://sites.google.com/site/callumsmithwebsitecopywriting/
In comparison to your right brain, only your left brain hemisphere reads.
In comparison to paper texts, computer screens tire your left brain hemisphere.
You read less, therefore, of a web page’s words than a paper text’s words.
1.) Brain-hemisphere researcher Mike Gazzaniga stated after reviewing an experiment where a patient’s brain hemispheres were surgically separated:
“Since it is the left hemisphere that normally posesses the natural language and speech mechanisms, all processes ongoing in the left hemisphere could easily be verbally described by the patients; information presented to the right hemisphere went undescribed.““Review of the Split Brain,“ in The Human Brain, M.C. Wittrock, p. 91.
Only your left brain, therefore, reads.
2.) Computer-screen resolution frequency slows left-hemisphere-produced brain waves, resulting in right-hemisphere dominance, and thus poor reading comprehension.
A 1969 experiment by Herbert…
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