UK business growth held back by pointless language, argues Oxford Professor.

de spin

Royal protector of the British Lexicon, Oxford Professor Mark Etting is to consider removing the word ‘Publicity’ from its 2012 edition of the Oxford dictionary.

At a roundtable discussion with heads of government, including business Secretary Vince Cable, and leading linguistic experts from the university of Oxford, it was proposed that the word ‘publicity’ should be eradicated from the British business lexicon in order to stimulate growth in a ‘flat-lining’ British economy.

Professor Etting claimed, “We have been analysing how language could be having a direct impact on business performance,” he continued, “What we have discovered is an enormous tranche of total business spend is wasted on so-called communications agencies, and especially publicity peddlars, who are paid enormous retainer fees to promote individuals or brands, with little or no real-world effect on profit.”

The professor and his team proposed that the government could introduce tough new legislation to ban words…

View original post 281 more words

Advertisements

About felixvargas

EFL teacher. My research is on: reading comprehension, professional competences. I like novels, poetry. ICT and Education.

Posted on November 27, 2011, in Uncategorized. Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: