UK business growth held back by pointless language, argues Oxford Professor.
Royal protector of the British Lexicon, Oxford Professor Mark Etting is to consider removing the word ‘Publicity’ from its 2012 edition of the Oxford dictionary.
At a roundtable discussion with heads of government, including business Secretary Vince Cable, and leading linguistic experts from the university of Oxford, it was proposed that the word ‘publicity’ should be eradicated from the British business lexicon in order to stimulate growth in a ‘flat-lining’ British economy.
Professor Etting claimed, “We have been analysing how language could be having a direct impact on business performance,” he continued, “What we have discovered is an enormous tranche of total business spend is wasted on so-called communications agencies, and especially publicity peddlars, who are paid enormous retainer fees to promote individuals or brands, with little or no real-world effect on profit.”
The professor and his team proposed that the government could introduce tough new legislation to ban words…
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